Many modern websites are designed with a mobile-first approach. When these pages render on desktop devices, the content can appear overly large and stretched out. Screen-covering images, large bloated text, and excessive negative space result in long pages requiring more scrolling to consume all content. We call this design trend content dispersion.

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What Is Content Dispersion

The Homepage of Herman Miller’s website illustrates content dispersion well. When the page scales up to render on a desktop device, the content becomes large and overly dispersed.